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P&G will appeal the decision.
June 10, 2022
By: Christine Esposito
Editor-in-Chief
The National Advertising Division (NAD) of BBB National Programs recommended that The Procter & Gamble Company discontinue certain “odor elimination” claims it makes across the Febreze line of home fragrance products, which include the Febreze Air, Light, Fabric, Plug, Small Spaces, Candles, Wax Melts, Car, and Unstopable products. P&G will appeal NAD's decision. The claims, which appeared in online advertisements, commercials and on the Febreze website, were challenge...
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